Application is currently ongoing for the 2017 Google Online Marketing Challenge for Student
Google Online Marketing Challenge (GOMC) is an exciting opportunity for
students to experience online marketing and creating online marketing
campaigns using Google AdWords & Google+.
As well, students and their professors can win great prizes. This is a
great opportunity for students in classes such as advertising,
e-commerce, integrated marketing communication, management information
systems, marketing or new media technologies. Every year more than
50,000 students compete from more than 100 countries.
How it Works
will provide a US$250 budget for participating students to develop an
online advertising strategy for a real business or non-profit
organization that has not used AdWords in the last six months.
competition is open to all students, regardless of major, with teams
ranging in size from three to six. All students must register under a
verified professor/instructor at a higher education institution.
global winners and their professor receive a trip to the Google
Headquarters in Mountain View, California to meet with the AdWords team.
Regional winners and their professor receive a trip to a regional
For more details on each of the steps, please refer to the sections on the left side of this page.
Step 1: Registering for the Challenge.
Professors register for the Challenge, verify their account and get
approved by Google. Students form teams of 3-6 members and appoint a
Team Captain. The Team Captain registers under the verified professor,
who in turn confirms each student team by clicking a verification link
sent via email after the team registers. See Registration for more information.
Step 2: Accessing Dashboard.
Once the professor has received a notification email and has verified
the student team, the Team Captain can access the team’s Student
Dashboard with the Google account used during the initial registration.
Next, the Team Captain can add required information to the dashboard,
including the name and email address of all team members, move onto
identifying the team’s competition partner and preparing the AdWords
Step 3: Selecting a Business. All teams, along with the support of their professors, need to identify a client business or a non-profit organization. See Selecting a Business for more details.
Step 4: Learning about AdWords and the Client. We recommend reviewing the Digital Marketing Course and Educational Resources
before getting started. Each student team needs to meet with their
business or non-profit partner to determine their goals and to devise
their online advertising strategy. The strategy will need to be outlined
in the AdWords Pre-Campaign Report.
Step 5: Uploading Pre-Campaign Report and Requesting Crediting. Team Captains must submit their Pre-Campaign Report and request access to their credited AdWords Competition Account in the Student Dashboard
prior to the deadline, April 12, 2017 (3:00AM PST). The Pre-Campaign
Report must be submitted before requesting access to the AdWords
Competition Account, so student teams should plan accordingly, given the
deadline. Access to the credited AdWords Competition Account can be
requested via the Student Dashboard by clicking on the “Request credit”
button that will appear under the Reports & Crediting section after
the Pre-Campaign Report has been successfully uploaded. Please note that
after requesting crediting, there will be no further opportunity to
re-upload the Pre-Campaign Report.
Once the credit request has
been verified, within 5 business days the team captain will be sent an
email to their Dashboard Account email address with an invitation to
access their team’s $250 credited AdWords Competition Account. The team
captain will need to click on the link in the email and make sure they
are signed into their existing Google Account used to access the GOMC
Student Dashboard in order to accept the invitation. Once the team
captain has access to the AdWords Competition Account, they may also
invite their team members to have access to the account by following these steps.
10-digit AdWords CID of the account Team Captains are invited to should
match the CID shown in the Student Dashboard. This CID is solely for
use in this competition.
Step 6: Running Campaign.
Once the student team receives access to their AdWords Competition
Account, they can start running their campaign over a maximum period of
31 consecutive calendar days with ads serving and receiving clicks on no
less than 7 calendar days and no more than 21 calendar days in total
during that time frame. Please note that the maximum 31 consecutive
calendar day campaign window begins on the first calendar day the
campaign receives a click.
Student teams must manually pause their
campaigns in AdWords after the 21st calendar day of the ads serving and
receiving clicks, whether the full $250 has been spent or not.
Campaigns cannot serve beyond the close of the Competition Campaign
Window on May 17, 2017.
For more information on the campaign requirements and disqualification criteria, please see the FAQs and Terms & Conditions.
that AdWords Competition Accounts are set to a PT (GMT-07:00) timezone.
Please do not change the timezone in your AdWords Competition Account.
If a campaign started serving and receiving clicks on Monday at 9am and
finished on Friday at 8am, it means that it ran for 5 calendar days.
Step 7: Writing and Submitting the AdWords Post-Campaign Report/Impact Statement.Team
Captains must submit their Post-Campaign Report prior to the deadline
of May 31, 2017 (3:00AM PST). If a team chooses a non-profit
organization and wishes to be eligible for the AdWords Social Impact
Award, they must append an Impact Statement to their Post-Campaign
Only teams that submit the AdWords Pre-Campaign as
well as AdWords Post-Campaign Reports will be considered for judging in
the AdWords Business, AdWords Social Impact and AdWords Certification
categories. Students and Professors will no longer have access to the
GOMC Dashboards after May 31, 2017, so please take note of your AdWords
CID and any other information you may need before the close of the
Step 8: AdWords Certification Award (Optional).
Student teams that wish to be eligible for the AdWords Certification
Award must ensure that the AdWords Certification Award box on the Team
Details section of the Student Dashboard is checked and all team members
are AdWords Certified in the Google Partners platform before May 31,
2017 (3:00AM PST). Please see the AdWords Certification Guidelines for more details on the requirements for this award.
Step 9: Sharing Results and Campaigns with your Competition Client and GOMC Feedback.
Once the campaign finishes, you should share the results and your
recommendations from the Post-Campaign Report with your Competition
Client. If they would like to continue running AdWords, you can use AdWords Editor to export your campaigns and send them as a file to your Competition Client to import to a newly created account owned by them.
The advertiser cannot run any other campaigns in the AdWords
Competition Account. The AdWords Competition Account cannot be used
beyond the scope of the GOMC.
Also, after the Challenge has ended
and you are waiting on the results, Google may contact you to complete
an optional post-participation survey. Your feedback is essential to
helping us improve the Challenge.
Step 10: Judging and Awards.
Google, and a panel of independent academics from all over the world,
select the winning teams based on the success of their campaign and the
quality of their competition reports. Winners will be announced on the GOMC Google+ page and Competition website in July/August 2017.
How to Apply
Professors register for the Challenge from October 5, 2016 – March 22, 2017. Once
a professor registers, he or she will get a confirmation email. Google
will verify their employment at the educational institution.
Verification may vary depending on the institution.
professors, the students can register their team on the Student
Dashboard. Professors will then receive a notification email from Google
to verify their student teams. Once the professor verifies (by clicking
a link) that the team is associated with him/her, the AdWords account
information for that team will appear in the student dashboard.
- Please make sure to check the email ‘spam’ folders, as some email software may flag Online Marketing Challenge emails as spam.
- Your registration will be complete in 24-48 hours depending on the successful verification of your entry details.
Students can register from October 5, 2016 – April 5, 2017.
Professors MUST have registered before students can register their
student teams on the dashboard. Students can refer to the registration
process below or see the Competition Guidelines for more details:
- Form a team and nominate a team captain.
- Select a business or non-profit organization.
the Student Dashboard and register your team and enter your professor´s
email address. Your professor will receive a notification email to
verify your team.
- After your professor has verified your team,
you create an AdWords account and enter the 10-digit customer ID into
the student dashboard.
- Meet with your business and write your
Pre-Campaign Report. Once you have uploaded this to the student
dashboard, you will see a coupon code appear.
- Follow the instructions below to enter the coupon code and credit your account:
- Log into your AdWords account.
- Go to the Billing Tab, and click on “Billing Preferences”.
- Select the country, then enter your contact details, and press continue.
- Select “Manual Payments”, and where it asks for an optional “promo code”, enter the coupon code and press continue.
- $250 will immediately be credited to your account and you’re ready to go!
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